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Nintendo Shares Fall After ‘Super Mario Run’ DisappointsSome analysts have expressed concern over the smartphone game’s payment modelTOKYO—Investors disappointed by early reviews and sales of the smartphone game “Super Mario Run” sold more Nintendo Co. shares Monday, with some analysts expressing concern over the game’s payment model.
Nintendo shares finished down 7.1% in Tokyo Stock Exchange trading, extending a losing streak to five days, during which the stock has fallen more than 16%. The stock had risen more than 20% in the space of a month before beginning the slide.
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Initial reviews on Apple’s App Store were below par and sales missed expectations in some markets. The game didn’t gain the No. 1 spot in Japan, one of the world’s largest smartphone game markets, though it landed that position in the U.S. and elsewhere.
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But analysts pointed to differences between “Super Mario Run” and “Pokémon Go.” The Pokémon game earns revenue from small in-app purchases by players, such as virtual incense to lure the animated creatures appearing on screen. Co-developer Niantic, a spinout from Google parent Alphabet Inc., has been adding fresh content to keep players’ attention.
The Mario game, on the other hand, gives players only one chance to pay—the $9.99 charge to advance to the game’s higher levels. A Nintendo spokesman said the company didn’t plan to release additional content, either free or paid.
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